When you’re a freelancer, your work is your primary reference. It’s important to have a portfolio of samples to show prospective clients. In the olden days, this meant a physical folder full of your best work. Now, digital portfolios make it easy to email links to prospective clients or show off your work in an interview.
Make sure to mention that you’re flexible, collaborative, and open to ideas. Perhaps share some examples of what your process has looked like with other clients.
Don’t commit to a price right off the bat. You won’t know how much to charge—or even whether to bill hourly or by the project—until you have a lot more information about the work required. Don’t be fooled into naming a number at the beginning, only to find out later that the client expects three meetings a week and doesn’t want to pay for them.
Convey your passion and reliability without promising to be available for 10 p.m. emergencies or every regular morning meeting. Most professional freelancers find it impractical to sleep in every morning anyway, so you can likely tell them you’re usually available during normal working hours, and that you have a policy of responding to client emails within X time period (24 hours or less).
If asked “What is the benefit of the project?” For the most part, the client knows what the benefit is. However, they want to see if you know and if you can meet the project demands. Tell them truthfully what the benefits are and show them how you can make each one a reality.